Philosophy of Teaching Essay

I consider my ultimate strength that I bring to the classroom is the desire and eagerness that I have for teaching children. A dynamic part of being a teacher is to motivate the students to know that the skills and information they are learning is worth learning and are valuable lessons to be used in the future. If I can convince the children that the material is enjoyable, powerful, and beneficial then they will want to make the effort to learn. I make it a significance priority to convey drive and enthusiasm to the classroom. It is difficult to learn if you are uninterested and almost not difficult to learn if the learning method is enjoyable and appealing. Additionally it is imperative for the students to appreciate why they are learning and what the importance of learning is. My objectives for teaching in the classroom are limited but crucial ones. I want my students to learn the materials taught in an extensive, everlasting way. I want them to apply the thoughts of these ideas t o all subject material taught. I will use the means that I have learned and continue to learn to get the maximum learning potential of my students as a whole. Secondly, I inspire to transform lives so that they determine life paths that have not ever been reflected on before. Reassurance is important and I aim to be their biggest fan. Thirdly, I want to reinvent the practice of teaching. Often teaching is regarded as an art, an uqualifiable expertise, to be practiced and understood by each new generation of teachers. By familiarizing new concepts and practices the doors are exposed to tangible advancement to permit us to learn new and more effective ways of using classroom time, so that the succeeding generation of teachers can be sincerely better and more effective in teaching then even we are today in the world of modernisms and increased use of technology. I don’t always know the greatest ways to teach but I am willing to try different approaches until I reach a place where I know what I am doing will effect upcoming generations of students and educators. Lastly, and most selfishly I want to have an exciting journey and make the classroom a fun and exciting place to learn. I delight in the opportunity of getting to know my students and their families and develop strong lasting relationships that can be seen years down the road. There are great joys of becoming a teacher and knowing that you impact lives each and every day. Our students learn when they are energetically figuring things out, trying to teach themselves, not inactively wandering through busy work and handouts, expecting to be taught. I design my lesson plans and classroom material not around what I do but what the students will do. I let them take command of their own education and to teach them as much as imaginable about the realm around us.

Ethnomethodology and symbolic interaction perspectives differ in their approach Essay

Ethnomethodology and symbolic interaction perspectives differ in their approach. Explain how these perspectives differ  Ethnomethodology and Symbolic interaction are both sub-categories in the social theory of interaction. Interactionism focuses on the details of people’s everyday lives and how people use symbolism to communicate but also to maintain our character and the impression others have of us as individuals. Both perspectives study similar parts of social interaction and look at behavioral and social norms in modern society. However they differ slightly in both their approach to analyzing social norms but also have different perspectives on the basis of modern social norms. Symoblic interaction studies and theorises the way in which individuals in society act towards each other based on the meaning that they have for different actions and processes. The meaning we attach to certain actions is the product of the individual’s previous social interaction and therefore the individual continues to handle and modify their own interpretation during all their social encounters. One of the founding theorists of the symbolic interaction was Herbert Blumer and he suggested that we attach meaning to the actions of other individuals and therefore we do not only respond to the actions of the individual but also to the meaning we attach to that action. Therefore people behave and react, in social interaction, because of what they believe and not by what is taking place at the time. Thus the construction of society is based on human interpretation of social action and therefore social bonds are only formed through two individuals interpretation of behaviour. The theory and meaning of Ethnomethodology can be formed by breaking down the word into its component parts. Ethno meaning people, method meaning method and ology meaning the study of makes Ethnomethodology the study of the method of people. A better definition of the theory is the study of society in everyday life and the analysis of the use of knowledge, actions and interpretations in social situation. Ethnomethodlogists are interested in understanding how an individual makes sense of the social world and is  linked to phenomenology. Harold Garfinkel emphasised the use of language and communication as way of analysing the way people make sense of their environment. This focus on language and communications gives us one of the key differences in the approach of both theories. Whilst Ethnomethodology puts emphasis on the role of language and communication, symbolic interaction puts greater emphasis on actions and interpretations of the individual in social interaction. The nature of meaning of social interaction is fundamental in both symbolic interaction and ethnomethodology. The definition of meaning and how it used and analysed is considerably different between the two perspectives. In symbolic interaction meaning is the interpretation given by the actor to the setting they are in therefore the meaning is the product of the individual’s social interactions but is interpreted on during the interaction. Blumer says ‘meanings are handled in, and modified through, an interpretative process used by the person in dealing with the things he encounters’1. Despite ethnomethodologists agreeing with symbolic interactionists that meaning is formed in social interaction they differ in the fact that they insist that meanings only exist in certain circumstances and that developing and changing through differing forms of social interaction. This difference in the interpretation of meaning results in different views on certain types of research method and what data is used and the validity of that data. In ethnomethodology the focus is put on the social interaction or communication, they are studying, whilst it takes place and therefore video recording, live observation and audio recordings are used as the key methods of research and analysis. However in symbolic interaction there is much more focus put on field notes and post social interaction recollections such as interviews and group discussions which in the field of symbolic interaction is valid enough to gain the point of view of the actor. This is in stark contrast to ethnomethodology who believe that the actor’s point of view is irrelevant in sociological study. There is much criticism of the symbolic interactionist method as there is no set structure in their methods  and they rely heavily upon the actor to give his or her point of view which is conside red not valid by the ethnomethodologists. Both the theories have different perspectives on the role of the actor in a social interaction and he or she makes sense of their setting. Symbolic interactionists believe that the individual is the fundamental part to the processes and meaning of social interaction. Roles and identities are therefore attributed by the actor in social interaction and the social interaction happens in an internalised orientation where the actor can also take on the role of the other and has appreciation for the role of the other. Ethnomethodology has an alternative theory to the role of the actor and disagrees entirely with the role of the actor that is given by symbolic interactionists. Counter to symbolic interaction theory, ethnomethodology suggests that is not the actor that dictates the setting and meaning of a social interaction rather that the setting is self-organised and that organisation gives the roles of the actors and the others rather than it being chosen by their own consciousness. As w ell as this ethnomethodologists rarely refer to the â€Å"actor† in social interaction but rather chose to refer to each individual as a â€Å"member†. As such the â€Å"members† in a social interaction do not build it themselves rather they become a product of the interaction, this is in contrast to symbolic interaction where the actor builds the interaction from the inner self. In symbolic interaction each social interaction happens in a particular context and this can either be a lay context or a professional context. All contexts in symbolic interaction can be defined using ethnographic investigation by studying the context features of that interaction. Ethnomethodologists on the other hand believe that context is a product of the interaction and that any contextual features of an interaction are not clear beforehand but become clear during the interaction. Ethnomethodoligists such as Garfinkel do not believe that the symbolic interactionism’s view of context does not give and accurate description of every form of interaction and therefore the use of context in Ethnomethodology is merely an extra interactional feature. Ethnomethodologists study behavioural norms not only by looking at the individual interactions, like symbolic interaction, but by attempting to break these norms and studying how society and the individual react. Through this theory Ethnomethodologists believe you get a clearer consensus of what is the norm as people find it difficult to describe what is the norm as most of it is in the sub-conscious. Ethnomethodlogists believe that it is only when these norms and behavioural patterns are broken that the norms become more apparent as people are not become accustomed to react to the new form of behaviour. A famous example of this method was when college students in the US were asked to act like guests in their own homes. They were told to be impersonal but formal and to study the reaction of their parents and family. After explaining the experiment to their parents many parents described different reactions. Some parents believed they wanted something, others thought it was a joke and some believed they were hiding things. This experiment allowed the students to see that even informal norms that we take for granted in the home are carefully structured and by disrupting these norms they become clearer. However Ethnomethodology and Symbolic Interaction do have their similarities and despite their different approaches they do study the same area from similar perspectives. Both theories study the micro world of interaction theory and despite the fact that both are criticised for having a very narrow field of research they do look at very similar things. Although there is one area in which symbolic interaction is studied in the macro world and that is in Goffman’s study of ritual. Despite the fact that both theories study the perspective from the micro world, Ethnomethodology is rarely studied outside of two areas, the first being the household and the second being conversational. Ethnomethodology puts great emphasis on the role of communication in social interaction and therefore limits the field of study they can look at. Symbolic interaction covers a much broader field of study in the micro world. It does not only look at communicational interaction but also at the action and interpretation of the forms of social interaction. In conclusion it is obvious that these perspectives differ on how they  approach the subject of social interaction but there differences do not mean that they are not very similar fields of study. Mary Gallant suggests that both ethnomethodology and symbolic interactionism share a ‘verstehen’2 approach and that they both ‘interpret behaviour by taking actors’ meanings into account’3. However where they differ is in their approach to the topic of social interaction and therefore they gain different kinds of understanding due to the fact that they are seeking answers to different questions. This is due to the fact that Ethnomethodology studies social interaction from a largely ‘phenomenological’4 viewpoint and looks at how individuals look at the real world with particular focus on communication and speech. Whereas symbolic interactionism is part of the ‘critical tradition’5 and looks more at how people give meaning to the wo rld around them. Despite the fact that as Dennis suggest the Ethnomethodological approach means that the symbolic interactionists focus on actor, meaning and context is ‘unnecessary’6 it does see it as a ‘valid sociological perspective’7. So although there are many differences in the perspectives the theories have on social interaction they do have similar ways of looking at the world and they do both study the same micro field of sociology. Word Count 1675 Bibliography 1. Blumer, Herbert. Symbolic interactionism: Perspective and method. Univ of California Press, 1986. 2. Dennis, Alex. â€Å"Symbolic Interactionism and Ethnomethodology.† Symbolic Interaction 34.3 (2011): 349-356. 3. Denzin, Norman K. â€Å"Symbolic interactionism and ethnomethodology: A proposed synthesis.† American Sociological Review (1969): 922-934. 4. Gallant, Mary J., and Sherryl Kleinman. â€Å"SYMBOLIC INTERACTIONISM VS ETHNOMETHODOLOGY.† Symbolic Interaction 6.1 (1983): 1-18 5. Goffman, Erving. Interaction ritual: Essays in face to face behavior. Aldine Transaction, 2005. 6. Mead, George Herbert. Mind, self, and society: From the standpoint of a social behaviorist. Vol. 1. University of Chicago press, 2009.

Narendra Modi Essay

Born in 1950. 1960-1970 Tea, Tea, Tea! A cup of Tea for 10 cents. Would you like to have some tea sir? 2001- Chief Minister of Gujarat, one of the biggest states of India and remained as the Chief Minister for four consecutive terms until he became the Prime Minister of India in 2014. Before Narendra Modi became the Prime minister of India, corruption was the only key to success in India. A couple years ago, my mom got her divers license in Muscat, where I stay and she wanted Indian driving license so that she could drive in India as well. She went to the department office, and to her surprise there was this guy standing at the entrance of the office gate who was ready to give her an original driver’s license without having to give a test for half the price in no time. My mom did that because she didn’t want to stand in a line for like hours to get her license. Last summer, I drove to the department office to get my license but I couldn’t dare to get one illegally. Modiâ€℠¢s new law says that any person reporting an instance of corruption will be rewarded and person engaging in corruption will be punished. So now, you’ve got more eyes watching you than before if you’re in India committing any kind of crime. A brilliant idea to stop corruption because he realizes that not many are willing to eradicate corruption until they have some personal gain. During his election campaign, Modi spoke about his plan to replace the whole legal system of India with fewer new laws. The opposition party and many business men argued that only a more rigorous legal system can help prevent corruption. More than 65% of the population was corrupt. According to India times, Modi responded, â€Å"My election campaign is totally based on what I will do as a Prime Minister and what a government should do is to create a positive climate that will bring investment. I don’t make false promises. This is what I will do and vote for me only if you want this.† If I were him, then I would never dare to talk about such a plan that would invite criticism during the election campaign. Normally, a person would think that Modi just lost 65% of the votes that he had already won. But guess what, Modi not only had those 65% in his favor, but also the others supported him because he offered a brighter future for India. Previously, one would need to take multiple approvals for an action, running from this govt office to that govt office, etc. Today you need to go to one govt office where you only need to take a couple approvals to begin action. According to times of  India, Modi created history when he invited the prime ministers of the south Asian countries including that of Pakistan to his prime ministerial swearing ceremony after which they discussed their political issues. Getting over the ego, takes a lot of guts. In an important meeting with representatives of the neighboring countries, he asked the nations to be clear and declare immediately whether the countries were with India or against India, so that it isn’t like good face to face and later crossing borders and firing soldiers. The outcome of this meeting was a peace treaty signed by South Asian prime ministers (SO no more world war 3 between India and Pakistan), improved trade relations and took action for the better of collective south Asia. Here is a glass of water. Some people will say that the glass is half filled by water, some will say that the glass is half empty. He believes in the third view as explained in the Economic Times. According to him, the glass is half of water and half of air because only optimism can encourage courage. Here is a short video of what the Indian prime minister has accomplished in his 1st 100 working days which no other prime minister ever has. TO conclude,  Modi is a business man because he is a risk-taking, profit-minded person and I call him courageous because he has the courage to believe the unbelievable. Today, he is the inspiration of Indian youth. If you’re looking for Leadership, Governance and Decision Making, then vote for Modi. Thank you. Modi says, â€Å"people throw stones at me and I show courage by collecting those stones and making a temple out of them.† During his election campaign, he openly blamed the then chief minister of Delhi for corruption. The whole of india blindly trusted her that time because she was like this mother figure who would die for her country and blabla. Guess what, delhi chief minister was investigated and she was found guilty. Imagine, if she was not found guilty which was very much possible considering the power she had, then he would have not gained a single vote. He says that business lies in taking risks and higher the risks, higher the profits are. Modi had applied for visa to the United States and was rejected  3 times while he was the chief minister of Gujarat. But one day before the 2014 prime ministerial election results were out, Barak Obama sent an invitation to Narendra Modi requesting him to visit America. This doesn’t talk about Modi’s courage but indirectly speaks about his bold and aggressive nature which even forced Obama to invite Modi a day before he was announced as the Pri me Minister.

Choose one of from Core and Periphery, Migration and Climate Change, Essay

Choose one of from Core and Periphery, Migration and Climate Change, GMOs, Traditional Foods and Indigenous Sovereignty - Essay Example The most recent type of climate change is global warming, mainly caused by human activities such as burning of fossil fuels, cutting down of trees among other activities. When human beings burn fossil fuels, greenhouse gases such as carbon, sulphur among other gases are emitted. When released, greenhouse gases retain heat in the atmosphere, which causes rising temperatures that in turn results to glaciers and ice caps to melt. When glaciers and ice caps melt, sea level rises and flooding among other effects follows. A recent study by the International Red Cross indicates that recently, most refugees are due to environmental factor rather than, political factors. On the other hand, the United Nations High Commission for refugees (UNHCR) stated that, in 2009approximately thirty-six million people were displaced due to natural disaster, for example, tsunamis and volcanoes (NatGeo 6). Bangladesh is an Asian country that suffers from climatic refugees, especially due to floods. In 2007, Bangladesh reported having flood victims that suffered loss of property and turned to the Government and humanitarian assistance for relief food in Gangachara center. Apart from loss of property from the floods and cyclone, four thousand five hundred people lost their lives and approximately two million people were left homeless. The rate of migration is very high as reported by the Friendship NGO executive director, Runa Khan. He also stated that most of the migration is internal, that is, from the affected areas to the riparian islands covering at least 3.5 million climate migrants (Karim 20-22). This map shows the most affected place in Bangladesh. This country suffers from frequent tropical cyclones due to its unique funnel shape and location. Khulna is one of the most cyclone-affected areas in the country, especially due to its location near the northern part of the Bay of Bengal. This specific part in Bangladesh affects thousands of people when cyclones and

Animals in Visual Arts Assignment Example | Topics and Well Written Essays - 1250 words

Animals in Visual Arts - Assignment Example The aim of the discourse is to proffer pertinent ideas of the type of filmmaking that one finds interesting. Currently, I actually have five ideas in mind that has been thought of as virtually interesting. These ideas are categorized as follows: (1) seeing animals in fantasy; (2) cultural and social influence and impact of social networking sites, particularly Facebook; (3) the claw game; (4) life within the womb; and (5) exploring the dark. For the first idea, one finds illustrating animals in fantasy as thought provoking and would entail a lot of innovative and creative talent. For the wild animals, I have envisioned them being transformed to tame animals: taking away everything that makes them wild or the strength that helps them attack. For instance, one sees the lion opening his mouth and his teeth are like baby teeth; the elephants will be petite; the eagle flying without sharp claws and brick; the frog without a long tong to catch the insects; and the bear without sharp nails and sharp teeth. What one believes that it would be an interesting concept for the human being ability to approach these previously wild animals and accept them as regular part of everyday life. On the other hand, I see parallel transformations for the tame animals as well as evolving into free and independent animals: for example the turtle will be free from its shell and will be able to move without it faster - not needing to be hidden anymore; so as the snail and the deer would not need to worry if the lions are around. And other animals won’t be hiding under a rock or in a cave and at the end of this short animation, there is a scene when a deer is running and escaping from a lion who is trying to attack and suddenly what the lion really wanted was to lick the deer’s face. Wonder of all, the deer opens its eyes and realizes that it was all a dream; but a dream that came true. The wild and tame animals are not anymore segregated and start running and playing with ea ch other in a unified world. For the second idea, the source for the plot is one’s cultural background and experience. I think it would be interesting to depict the social anxieties and struggles contemporary generation face from social networking sites, particularly Facebook. This idea focuses on cultural response and reaction to social networking. One envisions a local community where each member lived in a tranquil environment. A simple teen-ager in her own room posts pictures of favorite celebrities on her wall (a wall very similar to Facebook) where friends’ updated statuses, memorable events, places that were visited could be viewed as frequently as one intends to. However, since she considers this a magical wall, she covers it and hides it from people. Somehow, the secret is revealed and people coming knocking on the door and they come just to look at the wall. This girl’s wall is then compared to other girls within the community who has not discovered th e secret to the magical wall. Their lives could be seen as conservative, boring, but not subject to prying eyes. People who discovered the magical wall have posted all things about them and their friends which were revealed in their entirety to the community. There are diverse reactions ranging from awe, amazement, curiosity, embarrassment, frustration, hate, anger and eventually despair and being isolated.

Global reasons for water shortages Research Paper

Global reasons for water shortages - Research Paper Example These reasons in conjunction with uncontrolled population have led to straining of the available water sources limiting access to the resource. Generally, water scarcity is caused by the growing demand for fresh water and depletion of the already strained water sources as people clear and settles on land near water catchment areas (Chellaney, 2013). In essence, such scarcities arise out of two mechanisms; absolute insufficiency and economic inadequacy. Physical insufficiency is attributed to insufficient natural sources of water as demanded by the dependent population. On the other hand, economic water shortages entail unsustainable management of the scarce water resources. This is the major cause of water shortage in developing countries. As earlier mentioned, climate change being one of the major reasons for water shortage in the world contribute to waning glaciers, condensed steam and shrinking lakes (Miller & Spoolman, 2009). There is an increasing need for global leaders to control global warming, pollution and environmental conservation if the problem of water scarcity is to be fully

Dissertation Example | Topics and Well Written Essays - 12500 words

Dissertation Example This study suggests that the explanation as to how information systems contribute to the performance and competitive advantage of the firm may lie within the specific responses, and competitive actions that the firm participates in or the role information systems play in the competitive dynamics of the firm (Eisenhardt 2004). Kenya and most African countries have one thing in common; they all have a large health provision gap, which is growing each year. This provision gap is prevalent mostly in the urban areas. This arises due to rural-urban migration since young men, and women move to urban areas in search of employment. This movement to urban areas has led to the over stretching of the available and limited health facilities. Due to this, many dispensing chemists that at times act as clinics have sprung up in almost every estate, surburb in the city. The health provision gap can be supplemented through such dispensing chemists and pharmacies. Moreover, many households cannot affor d to pay medical bills at the hospitals and see this as a cheaper way of meeting their medical needs. Capital Chemist is one of those dispensing chemists that operate within Nairobi with the aim of making medical supplies such as drugs, and equipment readily and cheaply available. It also offers services such as laboratory tests. It aims to support and reduce the health gap that exists in Kenya, especially the urban areas. Capital Chemist has over 50 employees and has been operating in the pharmacy market in the country for the last 5 years. Its drug dispensing division is one of the most profitable of the overall venture. Despite increasing competition from other dispensing chemists and pharmacies, Capital has maintained a strong position in the drug dispensing market thanks to its attractive, long operating hours, and the variety of drugs and medical equipment it offers. Even though the popularity of Capitals’ long working hours and a variety of services, Capital has manage d to keep and attract more customers due to the strong customer relationship it has. It has also been able to achieve this through its high level of customer support. 1.1 BACKGROUND OF THE STUDY The Capital Chemist, herein referred to as ‘The Chemist’ is a pharmaceuticals drugs and medical equipment retail chain in Nairobi, Kenya. A registered pharmaceutical retail company was incorporated in 2007. It has branches in several parts of the city. Its presence manifests itself in almost every estate, in the city. Administratively the chemist is served through all its 12 branches across the city. It has its headquarters in Nairobi’s Central Business District. These branches aim at meeting the goals, and mission of the company. All operations are regulated and controlled by the headquarters in Nairobi. It aims at providing quality, readily available medical drugs to its client when needed and whenever needed. Synchronizing the management and operations of these branche s to ensure efficiency in service delivery, and profitability has become a nightmare. Currently each of the 12 branches has its own management system that is limited to point-of sale management only. The other process such as inventory management, price control, and diagnosis are manually handled using spreadsheets. Given that daily sales and purchase quantities are high and are forecast to increase, tracking and

The Consequences Of Global Warming Research Paper

The Consequences Of Global Warming - Research Paper Example The climatic changes have led to disruptions and different animals react differently. A report by IPCC (2007) shows that the climatic change affects predator/prey interactions, biotic interactions, and ecosystem functioning. In addition, natural disturbances, invasive species, and loss of habitats are among the stressors of the animal population that may continue increasing with climatic changes. According to this report, climatic temperatures may rise in the following years to unmanageable degrees leading to mass extinctions. Since the industrialization era, carbon dies oxide has increased by 30% while methane has doubled. Nitrous Oxide, which is also another greenhouse gas, has risen by 15%. All these gases have enhanced the heat-trapping capability in the atmosphere. In the year 1950, the carbon dies oxide parts per million was around 350 compared to the year 2000 when the figure rose to 385 parts per million. This means these gases were absorbing a lot of heat while the rest refl ected back to the global atmosphere. The change in temperatures cause the climate changes and increases the frequency, extent, and strength of other weather effects like floods, droughts, heat waves among others. Research shows that, by the year 2100, the temperatures will have increased by 2-5%, while the rise in sea level will have gone up by 25 feet. The melting land-ice triggers the rise in the sea height.The Kyoto protocol took effect in 2005 with the United States has withdrawn from the treaty, with Canada and Russia the following suit.

Old Smoke Essay Example | Topics and Well Written Essays - 750 words

Old Smoke - Essay Example Thus, the best thing Charles Renfold should do would be to first ask Frank and Alice if they would not mind smoking at another area and bring up Darlene’s concern about the smell of old smoke and being under the weather. If they would not mind doing so in relation to the knowledge of the report being urgent and Darlene not feeling quite well, then the case is closed. However, if Frank and Alice pushes for their right while Darlene confesses how she cannot stand it, then it would be best for Charles to do it on his own if he wishes to reach the deadline. With this situation causing a delay in work outputs that are asked of each employee, I think there is a need to implement a specialized rule on smoking within their company. Aside from allocating an area for smokers to smoke, it would be good to know if there are employees who might be sensitive to old smoke fumes. If there are, including Darlene, it would be wise to transfer them into a nonsmoker room wherein they would not get distracted or feel ill about inhaling old smoke that affects their productivity at work. This decision is wise as it does not only respect the rights of nonsmokers but at the same time for smokers as well, thus, preventing rallies or ill feelings in the office. This case of Darlene being given a leeway for reaching deadlines or being assigned to a certain job output is reasonable because of a health related reason which associates the smell of old smoke to her feeling ill. We all know that even though Darlene does not inhale direct smoke coming from Alice and Frank’s cigarettes, the smoke fume that sticks to their bodies or clothes can still cause this uncomfortable feeling for nonsmokers especially Darlene. However, if what bothers Darlene is not old smoke but the smell of Alice’s perfume or Frank’s body odor, then it is a whole different story. This is

Protecting Trade Secrets Essay Example | Topics and Well Written Essays - 500 words

Protecting Trade Secrets - Essay Example There is reference to ‘reasonable’ in terms of the enforcement of the restraint, with direct bearing upon the protection of the company’s interests, being the clients and trade secrets of that business. The concept of restrictive covenants placed upon an individual has a long history, with legal case references being made as far back as the 17th century where a judgment was passed by Chief Justice Coke that an individual cannot bide himself not to use his trade generally. In 1711, a legal case; Mitchel v. Reynolds, mention was made in favor of the law, but against free discretion. Thus the law stipulated from these early times, that if a clause of restraint is unreasonable, it can be seen as void. Specifically pertinent to individuals; is a term known as the ‘blue pencil test’ which was defined in a 19th century English case namely, Nordenfelt v Maxim Nordenfelt Guns and Ammunition Co. Ltd [1894] AC 535, here elements of a contractual agreement can be enforced legally were reasonable, and the portions that had elements of illegality would be stricken from the agreement (via the scratching out of wording with a blue pencil), this would include individual words that make the clause excessively wide. Having dealt with the a general overview of legal descriptions and definitions of restraints of trade affecting the individual, one has to move on to the subjective viewpoint of the individual that is presented with such a restraint of trade within their offer of employment via their employment contract. Ultimately the individual has to make the decision of accepting or declining the contract, this decision must be made knowing that the restraint can be void if the clauses are worded in a fashion that causes the restraint to be too wide. However if directly relating to the business or company’s clients or trade secrets and the

Infant and Child Development Essay Example for Free

Infant and Child Development Essay This assignment will critically review Howlett, Kirk and Pine’s (2011) study, which aims to investigate whether attendance of gesturing classes affects parental stress. Howlett et al. , (2011) attempt to examine claims, advertised by commercial products, that believe attending gesturing classes can improve child-parent communications, thus reducing parental stress. Participants gave demographic information and completed a Parenting Stress Index (PSI) questionnaire. ANCOVA was used to look at whether attending gesturing classes affected parental stress, mothers attending a gesture group and mothers attending a non gesture group were compared; with ‘sibling status’ and ‘birth order’ controlled. Researchers found that mothers who attended infant gesture classes had higher stress scores than mothers who had attended non-gesturing classes. From these findings the following claims are made: that mothers in the gesture group had higher pre-existing stress than in the non gesture group, * that mothers attended gesturing classes in an attempt to alleviate their pre-existing stress, * that gesturing classes may cause mothers to view their child negatively. This critique will firstly provide an overall evaluation of the article with reference to strengths and weaknesses found. Flaws will also be highlighted with suggestion to how these could be rectified. Points of detail in the evaluation will then be expanded and conclusions discussed. Overall evaluation First and foremost, the overall presentation of the article appears to lack in structure and organisation; this results in a lack of flow and clarity. In the introduction, the research question and key definitions of interest (i. e. ‘gesture, ‘non gesture’ and ‘stress’) are not discussed at the beginning. Characteristics of non gesturing mothers are instead firstly mentioned in the discussion section. The outline of categories in the background demographic questionnaire should have been made aware to readers in the methodology. Furthermore, in the results, findings from the study should have been stated in the opening paragraph. A fundamental flaw consistent throughout the article regards its lack of sufficient detail in ensuring strength of argument. In the introduction and discussion more research is needed in relation to how and why parental stresses occur to support findings. Furthermore unjustified claims are used to sustain argument which questions the validity of the research. The lack of detail regarding the direction of study also instigates ambiguity. More information is also needed about the procedure of the study so as to allow for replication. Further details as to how these flaws can be rectified are discussed later. Fundamental flaws are apparent regarding the non-random sample used and the lack of baseline stress measures. As no baseline pre-test has been conducted authors’ claims, as stated previously, can only be based on speculation. More information is provided on these flaws in the latter section. Strengths highlighted in the article include the demographic information provided. This information is useful as it allows for generalisation of results by ensuring groups are appropriately matched and offers useful information for future research in the region. (Keith, 2010). Furthermore the PSI questionnaire used, is well validated (Colver, 2006); using a creditable measuring instrument like this increases the reliability of the study. Moreover, the correct statistical test has been used, ANCOVA, and results are also provided with appropriate information. Abstract and Introduction The abstract fails to provide a rationale for the study; as this is unclear, readers may misjudge the subject matter. There is also no description of the stimuli used; the meaning of ‘gesturing’ is unexplained. Authors should elaborate upon what they mean by ‘gesturing’ so as to avoid misinterpretation. However, principal findings and design measures used in the study are stated. The introduction appears to lack in structure and organisation. No initial description of research question with reference to what it attempts to demonstrate is present; this is firstly mentioned in the third paragraph. Furthermore, authors first provide a definition of ‘gesturing’ in midpoint of this section. Considering this topic is the phenomenon of the study it would have been more appropriate to be stated at the beginning, rather than after the discussion of the benefits of gesturing; this may prevent misinterpretation. Although an explanation of ‘non-gesturing’ is provided in the discussion section, it would also be helpful for readers if it were included in the introduction; this enables differentiation between the two conditions. Similarly, a definition of the authors’ interpretation of ‘stress’ could have been stated at the start in ensuring readers’ clarity of terms. There is also no statement of hypothesis. nd authors do not provide a rationale or historical backdrop, therefore it lacks in significance and does not substantially contribute to the literature. Moreover, research discussed appears to be framed as a general review of literature and set out in list form with a lack of evaluation. For example, research has been described in relation to a study that has found no relationship between gesturing and linguistic benefits in infants (Kirk, Howlett, Pine and Fletcher), however it has not been evaluated or linked to the aims of the study. Furthermore, there are limited findings provided relating to the negative aspects of gesturing. Considering the paper is directed towards whether these classes affect parental stress, more research should be discussed in relation to the disapproval of gesturing classes, to support findings in the article. In addition, the article has included different research examples to support their view that parental stress can inhibit parent-child relationships, however there is no development in argument of how or why these stresses occur. To rectify, in ensuring clarity, more detail should be provided whereby these examples should be put in context with direct reference to the research question. Moreover, unjustified claims have been used in an attempt to sustain argument; for example, Howlett et al. , (2011) highlight ‘‘advertising claims that baby sign will reduce parental frustration and stress have little empirical foundation’. As this statement is not explained, it may seem misleading and as an ineffective use of argument. There is also no valid reference provided. In improving the structure and validity of their argument, authors should use evidence from influential papers to provide further detail in supporting their claims. The direction of study also appears ambiguous as authors switch between terms when stating the aim of the research. It is unclear whether authors are focusing on gesturing affecting stress or gesturing reducing stress. Howlett et al. , (2011) firstly state, ‘there are valid reasons to suggest that gesturing with an infant could reduce parental stress, this paper evaluates that claim’, (p. 438) they continue by stating, ‘this research investigates whether gesturing with an infant affects parenting stress’ (p438). One clear statement of what is being intended to measure needs to be used throughout the article so as to avoid confusion. The final paragraph includes a vague definition of variables whereby readers are left to determine their own assumptions. For example, it is stated that the frequency and duration of gesture use was used to measure the relationship between gesture use and stress, however it is unclear at this stage whether authors are implying ‘gesturing’ in terms of when mothers’ attended gesturing classes or their general use of gesturing; in and out of classes. The PSI is outlined, however researchers have not explained its benefits or why it have been use; this may leave readers questioning its credibility. Furthermore, it is important for researchers to include a statement of predictions, however this is not present. Methodology The authors recruited 178 participants (mothers) from the south-east of England; the sample size represents regional bias as mothers’ solely attending gesturing classes in this region is not representative of the whole country. Age range of infants used in the study is firstly mention in this section. It is stated infants ranged between 3 and 36months; however research discussed in the introduction only refers to the importance of gesturing from 9 months. Therefore authors have not justified the relevance of focusing on infants younger than 9 months; in certifying readers understanding, this could have been mentioned in the introduction. Authors have stated the measuring instruments used in the study. A strength regards the sufficient detail provided about the PSI booklet; examples of typical features such as the subscales of both the child and parent domains have been described. However no further details are provided about the background demographics questionnaire; categories are presented in the results section, however, it would be helpful for readers if details were included in this section. The potential confounding effects of using self-report questionnaires should also be noted. Social desirability bias may be apparent whereby participants may respond in a favourable light; mothers may not want to admit they are experiencing difficulties and respond untruthfully. Furthermore, as questionnaires are standardised, ambiguous questions cannot be explained; this may lead participants to misinterpret questions. Motivation for parents to complete questionnaires may also be scarce, resulting in superficial responses. In helping overcome these difficulties, authors could have stated whether participants were informed about why the information was collected and how the results will be beneficial; if participants knew the importance of their responses and were informed that negative responses were equally as helpful as positive, it may have made them want to answer more honestly. A fundamental flaw in methodology regards the fact that authors have not measured parental stress levels before conducting study. As there is no baseline stress measures prior to class attendance, there is no way of knowing if gesturing classes caused an increase in stress or what would have happened regardless of the implementation of the program; to rectify, researchers should use a pre-test methodology. Furthermore, another weakness in the methodology regards the fact that no ethic considerations are discussed. For example, authors could have included whether participant confidentiality was taken into account and whether de-briefing was offered subsequent to the study to respondents who may have expressed signs of upset. Description of procedures appears to lack in detail whereby there is no sequential pattern to how the research was carried out. There is also no precision in relation to what is investigated, to whom, and under what conditions. For example, Howlett et al. , (2011) state ‘contact was made with the infant groups’ (p. 39); more information should be provided such as how and when participants were contacted. Furthermore, no information is provided on how many classes parents had attended before the study or when the questionnaires took place; more sufficient detail is needed so as to allow replication and in ensuring consistency. There are also issues surrounding the amount of time participants were given to complete the PSI; it is stated the questionnaire takes approximately 30 minutes to complete, however, the procedure of collection differed between participants. Some gave completed questionnaires to a group leader, others were returned by post; the same conditions should be applied to all participants in ensuring standardisation. In addition, authors have not provided details of data collection or analysis undergone in the study; to avoid ambiguity it is important to include where the scores used in the analyses have derived from. An apparent fundamental flaw in the procedure relates to the fact that participants were not randomly allocated to the two groups in the study; randomisation is important as it eliminates sources of bias and ensures unpredictability. To rectify, random selection of mothers from a population could participate in the study. Results The beginning paragraph of the results is too vague; the hypothesis is not stated and no information on what statistical tests were used is provided. Furthermore, what the study found has not been not stated; it is firstly mentioned half way through this section. However, a strength in the article regards the demographic information provided for the two groups of mothers. Hours a week mothers’ work, maternal education, family income and siblings were included. It also highlights the similarities and equivalence between the two groups, making the interpretation of results valid. Another strength to this study regards the fact that researchers have applied the correct statistical tests. Two analyses of ANCOVA were conducted to measure the differences between the gesturing and non gesturing groups’ PSI scores. ANCOVA is appropriate to use as it allows to compare one variable (PSI stress scores) in two or more groups (gesture group and non gesture group) ith consideration for variability of other variables; covariates (‘sibling status’ was used as a covariate in the first ANCOVA and ‘birth order’; in the second). Controlling ‘sibling status’ and ‘birth order’ stops these conditions being confounding variables and ensures validity. As ‘sibling status’ and ‘birth control’ covariates have been controlled, it may have been more beneficial for readers if authors ma de aware of these strategies used prior to the results section as there is no discussion relating to siblings until this point. Results found from ANCOVA also confirm to readers exactly what the researchers were intending to measure; after confusion from the introduction, uncertainties are clarified and findings explain that the focus is upon whether attending gesturing classes affects parental stress. Results are also provided with adequate information whereby the obtained F value, df and level of significance have been stated. Furthermore researchers are correct in using a Pearson’s r correlation in confirming results which is used to see if there is a correlation between at two continuous variables. By doing so, it was found that there was no relationship between how long or often gesture groups mothers had been gesturing with their infant, and the mothers’ total stress scores. Therefore mothers stress levels were unrelated to frequency and duration. Furthermore, in this section descriptive statistics have been provided in two separate tables. In ‘Table One’, which shows the ‘mean (S. D) stress scores for each item on the PSI by group’, data does not seem to be explained in full. The scale used is unclear and readers have not been informed on the system used whereby there is confusion as to what the numbers mean. Tables 2 which shows the ‘summary of two ANCOVA results’, is more coherent as a brief description is displayed underneath describing the covariates. Discussion In this section, yet again, the aim of the research remains unclear; it is stated ‘the aim of the study was to investigate the impact of gesturing with an infant upon parental stress’ (p442), authors need to be more specific in their interpretation of ‘gesturing’, whether they are referring to attendance of gesturing classes or general use of gesturing is uncertain. Possible explanations for findings have been discussed, such as the view that there may have been a difference between gesturing and non gesturing mothers due to gesturing mothers feeling more stressed prior to the study. Authors continue by suggesting these mothers chose to attend gesturing classes because of these feelings of stress in hope that they would help. However, authors’ claims can only be seen as speculation as no baseline measurement was used. It should be noted that researchers have evaluated their findings and acknowledged that as baseline measures are not present, no assumptions can be made as to why mothers who attended gesturing classes had increased stress levels compared to non gesturing mothers or whether they were more stressed before attending the classes. Due to the lack of solid findings, like in the introduction, groundless claims have been used in an effort to uphold argument in explaining mothers’ cause of stress. For example, it is stated ‘mothers have high aspirations for their child and the parenting industry may, albeit unwittingly, foster maternal insecurities’(p443); no justification has been provided for this claim. Moreover, additional research is needed to support the authors’ concluding claims that attending gesturing classes may be detrimental and effect mothers’ perception of their infant in a negative light. Only Hyson’s (1991) study relating to mothers who induced academically focused activities on preschool children has been used as evidence to back up this claim, this does not justify the authors’ inflated claims. To conclude, even though this article has used creditable measuring instruments and appropriate statistical tests, Howlett et al’s claims can only be seen as speculation as no pre-test baseline is used. No findings can be validated without measuring the stress levels of mothers prior to class attendance, whether increase in stress has occurred due to attending gesturing classes in unknown. For future recommendations, authors could use a baseline measures to test mothers’ stress scores prior to the study.

Characteristics of each of the 5 kingdoms and their meanings Essay Example for Free

Characteristics of each of the 5 kingdoms and their meanings Essay Every living creature on Earth belongs to a kingdom. Scientists debate how many kingdoms there are, but most agree there are five. Here is how the five kingdoms are organized. Monera Monera are single-celled organisms that dont have a nucleus. Bacteria make up the entire kingdom. There are more forms of bacteria than any other organism on Earth. Some bacteria are beneficial to us, such as the ones found in yogurt. Others can cause us to get sick. Protists Protists are mostly single-celled organisms that have a nucleus. They usually live in water. Some protists move around, while others stay in one place. Examples of protists include some algae, paramecium, and amoeba. Fungi Fungi are usually motionless organisms that absorb nutrients for survival. They include mushrooms, molds, and yeasts. Plants Plants contain chlorophyll, a green pigment necessary for photosynthesis, a process in which plants convert energy from sunlight into food. Their cell walls are made sturdy by a material called cellulose, and they are fixed in one place. Plants are divided into two groups: flower- and fruit-producing plants and those that dont produce flowers or fruits. They include garden flowers, agricultural crops, grasses, shrubs, ferns, mosses, and conifers. Animals Animals are the most complex organisms on Earth. Animals are multi-celled organisms, eat food for survival, and have nervous systems. They are divided into vertebrates and invertebrates and include mammals, amphibians, reptiles, birds and fish. Actually, there are now six kingdoms. The five kingdom was during the 1969 and it included all the bacterias within one group. The five kingdom system is as follows: 1. Monera: Bacteria. They are prokaryotic and unicellular. They are mobile. 2. protista: Protists. They are eukaryotic. Either autotrophic, heterotrophic, or even mixotrophic. They live live as unicellular, multicellular, or even as a colony. Some are mobile while some are sessile. 3. animalia: Animals. Eukaryotic and are heterotrophic. They are all multicellular and are mobile. 4. plantae: Plants. Eukaryotic and mostly autotrophic (some parasitic plants are heterotrophic). They are multicellular and sessile. 5. fungi: Mushrooms, fungus, etc. Eukaryotic and heterotrophic. They are multicellular and sessile

Disney Corporation Losses EuroDisney Paris

Disney Corporation Losses EuroDisney Paris Cultural Euro Disney The word ‘management originated in America and ever since assumptions have been made about the universal acceptability and success of their business practices. There are a number of international ventures which have failed miserably due to Americans not considering the cultural aspects when entering into business in a new country. Euro Disney is a perfect example of the failure of American business processes in another country. The primary aim of this article is to explain how Euro Disney suffered the costs of cultural miscalculations. Geert Hofstedes work on culture has served as the theoretical basis of this article. His dimensions of culture have been used to explain differences in American and French cultures the problems that occurred at Euro Disney. American businesses make assumptions about the transferability of their business, management, marketing, economic and structural models of organizing which frequently fail to take into consideration cultural differences. An example of the consequences of such an approach to intercultural business practice can be found in the Disney Corporations recent European venture, now called Disneyland, Paris. Lack of cultural sensitivity and the negative infiltration strategy used by the Disney Corporation resulted in a great loss of time, money and reputation for which the corporation has only recently begun to compensate. It is the primary thesis of this article that the initial losses experienced by the Disney Corporation may have been prevented if only its representatives had known then what they know now: simply put, that organizations are not distinct, separate entities capable of functioning outside their physical, social and cultural environments. That insight, of course, calls for a different approach to international business, one which begins with the most basic aspect of human organizations, namely effective, meaningful, communicative interactions between people. As international business is becoming critically important in this world of globalization, so is the need to understand cultures, cross cultural psychology and people across nations. There is a lot of focus on cultural studies and plenty of research is done in this area. Yet, there is a lot of scope for further studies due to the gaps in the research. Today there are several models which help understand how people from different nations are expected to act; the one by Geert Hofstede has become the most influential (Hong, Zhang Stump 2007, p. 60) The cultural dimensions by Geert Hofstede have served as the specific theoretical framework for this study. Although there are many criticisms to the Hofsteds model and his dimensions yet there is no other study that compares so many other national cultures in so much detail. Simply this is the best there is. (Mead chapter 2: pg 51) With the advancements in communication and technology, the physical distance between countries is diminishing (Angur et al. , 1994; Jandt, 1995; Samovar and Potter, 1995). This physical distance is not the only thing that needs to be bridged in order to when practicing international commerce. Hofstedes dimensions reflect a nations value system. From further reading into this dissertation have tried to show how American business management tends to assume that they have the best business people that lead to them having the best business practices. While they may work very successfully in their or cultural setting, they do not work across borders. Importance of the study: Scope of the study: Why did you choose this topic? There are many studies that have been conducted in the area of cross cultural psychology, but none that have tried to connect the problems faced at Euro-Disney to Hofstedes dimensions. These dimensions have served as the specific theoretical framework for this study. Purpose, what are we trying to do These dimensions reflect a nations value system. Power distance and Uncertainty Avoidance affects how an organization is structured and how it functions. The two main problems that an organization can face are How to distribute power, and How to avoid uncertainty. Through this research, have tried to show how these two factors were taken for granted at Euro Disney. Furthermore, this research aims at studying the implications of the four dimensions on the working of MNCs and How will it help others and how can they use it for further research My work is a sincere effort to contribute to cultural literature. I hope it proves to be beneficial for further research studies. Overview of the study: Chapter 3 (Case of Euro Disney): This chapter describes all the stages of the research process in carrying out the present study. In particular this chapter gives a clear definition of the research method employed including sampling and data analysis. Chapter 2 (Literature review): This chapter will begin by outlining the existing literature on the concepts of brands, brand image, private brands and consumers perceptions toward private brands. Also in an attempt to meet the main research objective, the other areas (sub-objectives of this research study) such as  consumers attitudes preferences, brand loyalty, brand awareness toward private brands and positioning strategies of private brands have been rigorously discussed, which will provide full support to this research study. Chapter 4 (Discussion): This chapter discusses the results of the research, in particular, presenting statements made by informants with regards to themes that emerged from the transcripts. The chapter ends with a summary taking into account the exploratory nature of the research, and the importance of insight. Chapter 5 (Conclusion Recommendations): This chapter deals the conclusion of the present research study. It will be presented in light of research findings from Chapter 4. By referring to existing literature the discussion will highlight major findings in conjunction to identity development. At the end of the chapter, recommendations for further research will be given. Literature Review As Americans, the word â€Å"Euro† is believed to mean glamorous or exciting. For  Europeans it turned out to be a term they associated with business, currency, and  commerce. Renaming the park â€Å"Disneyland Paris† was a way of identifying it with one of the most romantic and exciting cities in the world (Eisner). Culture 500-700 Layers of culture 200 Cultural studies Cross cultural management 500-600 Importance of hrm in a cross cultural context International Business and importance of CCM Importance of culture in a international context 500 Theoretical background : Hofstedes diemsions of culture 1300 Case 1100 Reasons 1000 Discussion :using hotsedes dimensions explaining differences cross continents and cultures 2000 Conclusion 600-700 limitations of the study, limitations of hofsteds model American business leaders often assume that physical distance is the only gulf that needs to be bridged in international commerce. (473 pg1. last line) As a matter of fact bridging this gap is just one of the steps in international business. It is much more complicated and a number of factors need to be kept in mind. According to Adler (1986:13)in 473 it is the lack of academic interrogations by cultural scholars that has lead to ‘American parochialism Culture Culture is an umbrella word that encompasses a whole set of implicit, widely shared beliefs, traditions, values and expectations that characterize a particular group of people(Consumer behaviour in travel and tourism By Abraham Pizam, Yoel Mansfeld, p393). There are as many definitions of culture as there are people who have tried to define it. While some phrase it in terms of ‘metal programs others define it as the characteristics a person possesses. Hofstede (1994) defines culture as the collective programming of the mind which distinguishes the members of one group or category of people from another (p. 180). While according to Kroeber and Parsons, culture is transmitted and created content and patterns of values, ideas and other symbolically meaningful systems as factor in the shaping of human behaviour and the artifacts produced through behaviour(pdf 473 page 2) According to Schein culture is ‘A pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way you perceive, think, and feel in relation to those problems. Organizational Culture Leadership by Edgar H Schein October 1996. According to Schein Culture exists at three levels, artifacts, exposed values and basic assumptions. Pizam (1993) also believes that there are levels of culture in the society. Firms and organizations are a part of the society/system and thus culture has an impact on them. Pizam argues that organizations are culture-bound, rather than being culture-free (Pizam, 1993: p. 219)-MMp2 Today there is growing importance of culture in cross border interactions. The role of human resources is very crucial as well. Effective human resource decisions and cultural sensitivity form two pillars for the success of an international business venture. The phrase ‘Cross cultural management was first coined by †¦in the year†¦. There are examples of companies who failed due to HRs ignorance and cultural miscalculations. Theoretical background:- Hofstedes Dimensions Cultural dimensions by halls,trompenars, hofstedes, globe study. Although there are many criticisms to the Hofsteds model and his dimensions yet there is no other study that compares so many other national cultures in so much detail . Simply this is the best there is. ( Mead chapter 2: pg 51) As international business is becoming critically important in this world of globalization, so is the need to understand cultures and people across nations. There is a lot of focus on cultural studies and plenty of research is done in this area still there is a lot of scope for further studies due to gaps in research. Today there are several models which help understand how people from different nations are expected to act, the one by Geert Hofstede has become the most influential (Hong, Zhang Stump 2007, p. 60) Hofstedes Dimensions of national culture- Power Distance Index (PDI): Large versus Small power distance The basis for this dimension is the fact that inequality exists at all levels and areas of the society. Inequality exists in areas such as wealth, social status, power and prestige. The word ‘power distance is taken from the work of Mulder (Reference hofstede p71). According to Mulders Power Distance Reduction theory, subordinated try to reduce the gap in power between them and their superiors. On the other hand the superiors try to maintain or increase the power distance. The PDI norm deals with the desirability or undesirability of dependence versus independence in society (Hofstede p. 93). Power distance is described as the degree to which there is unequal distribution of power in a society. This is accepted by the members of a society, organizations and nations which are less or more powerful. Behaviour of members of such institution is affected by the degree of power they posses. A high power distance index is characterized by hierarchical orders, close supervision, autocratic decision making and unequal distribution of power. Everybody has a place in the system which needs no clarification or justification. According to Hofstedes dimensions, Malaysia has the highest score on power distance (104) thus implying that the management would use a top-down information flow and there would be autocratic and paternalistic decision making. In a low PDI society, subordinates with the senior management together make decisions and have strong work ethics. It is characterised by equal distribution of power. Sweden is low on PDI (31)Individualism versus Collectivism (IDV) It deals with how members of a society view themselves compared to the rest of the society and is measured from completely collective (0) to completely individualistic (100). Individualism stands for a preference for a loosely knit social framework in society wherein individuals are supposed to take care of themselves and their immediate families only. Collectivism, on the other hand, stands for a preference for a tightly knit social framework in which individuals can expect their relatives, clan, or other in-group to look after them in exchange for unquestioning loyalty (it will be clear that the word collectivism is not used here to describe any particular political system). Hofstedes own definition is:Individualism pertains to societies in which the ties between the individuals are loose: everyone is expected to look after himself or herself and his or her immediate family. Collectivism as its opposite pertains to societies in which people from birth onward are integrated into strong, cohesive in-groups, which throughout peoples lifetimes continue to protect them in exchange for unquestioning loyalty. † Hofstede Hofstede, 2005, p. 76 The fundamental issue addressed by this dimension is the degree of interdependence a society maintains among individuals: an extremely fundamental issue, regarding all societies in the world. It relates to peoples self-concept: T or we Thus, typical traits of countries scoring high on individualism is a frequent use of the word I (in comparison to emitting it, like in Spanish), tendency to live in small households and the expectation on people to have personal opinions on most matters. The three highest scoring countries in the original study were USA (91), Australia (90) and Great Britain (89) whereas the lowest scoring countries were Guatemala (6), Ecuador (8) and Panama (11) (Hofstede Hofstede, 2005, pp. 78-79). Masculinity (MAS) versus Femininity Masculinity stands for a preference in society for achievement, heroism,assertiveness, and material success. Its opposite, Femininity, stands for a preference for relationships, modesty, caring for the weak, and the quality of life. Hofstedes definition goes as follows; â€Å"A society is called masculine when emotional gender roles are clearly distinct: men are supposed to be assertive, tough, and focused on material success, whereas women are supposed to be more modest, tender, and concerned with the quality of life. A society is called feminine when emotional gender roles overlap; both men and women are supposed to be modest, tender, and concerned with the quality of life. †Hofstede Hofstede, 2005, p. 120 Masculinity versus Femininity (MAS) is somewhat unluckily named, since the name tends to give people associations with highly political matters although the dimension doesnt deal with those. A better name might have been Gender role stability, since this is what the dimension actually deals with. This fundamental issue addressed by this dimension is the way in which a society allocates social (as opposed to biological) roles to the sexes. Some societies strive for maximum social differentiation between the sexes. The norm is then that men are given the more outgoing, assertive roles and women the caring, nurturing roles. As in all societies most institutions are populated by men. Such maximum-social-differentiation societies will permeate their institutions with an assertive mentality. Such societies become performance societies evident even from the values of their women. these societies are referred to as masculine. (In the English language, male and female are used for the biological distinctions between the sexes; masculine and feminine for the social distinction. A man can be feminine, but he cannot be female. ) Other societies strive for minimal social differentiation between the sexes. This means that some women can take assertive roles if they want to but especially that some men can take relationship-oriented, modest, caring roles if they want to. Even in these societies, most institutions are populated by men (maybe slightly less than in masculine societies). The minimum-social-differentiation societies in comparison with their opposite, the maximum-social-differentiation societies, will permeate their institutions with a caring, quality-of-life orientated mentality. Such societies become welfare societies in which caring for all members, even the weakest, is an important goat for men as well as women. such societies are referred to as feminine. Masculine and feminine are relative qualifications: they express the relative frequency of values which in principle are present in both types of societies. The fact that even modern societies can be differentiated on the basis of the way they allocate their social sex role is not surprising in the light of anthropological research on non-literate, traditional societies in which the social sex role allocation is always one of the essential variables. Like the Individualism-Collectivism dimension, the Masculinity-Femininity dimension relates to peoples self-concept: who am l and what is my task in life? MAS is the only dimension where there are systematic differences between the biological genders in how they answer. The difference is correlated with two factors; age (older people tend to score more on the feminine side) and how masculine the country is overall (in feminine cultures both genders tend to score equally, whereas men score much higher than women in masculine cultures) (Hofstede Hofstede, 2005). Masculinity is represented by the high end of the scale. The three highest scoring countries in the original study were Japan (95), Austria (79) and Venezuela (73) whereas the lowest scoring countries were Sweden (5), Norway (8) and the Netherlands (14). (Hofstede Hofstede, 2005, pp. 120-121). Uncertainty Avoidance Index (UAI) Uncertainty Avoidance is the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity. This feeling leads them to beliefs promising certainty and to maintaining institutions protecting conformity. Strong Uncertainty Avoidance societies maintain rigid codes of belief and behaviour and are intolerant towards deviant persons and ideas. They try to minimize the possibility of unstructured situations (situations that are novel, unknown, surprising, and different from usual) by strict laws and rules, safety and security measures, and on the philosophical and religious level by a belief in absolute Truth; there can only be one Truth and we have it. People in uncertainty avoiding countries are also more emotional, and motivated by inner nervous energy. Weak Uncertainty Avoidance societies maintain a more relaxed atmosphere in which practice counts more than principles and deviance is more easily tolerated. They are more tolerant of opinions different from what they are used to; they try to have as few rules as possible, and on the philosophical and religious level they are relativist and allow many currents to flow side by side. People within these cultures are more phlegmatic and contemplative, and not expected by their environment to express emotions The UAI deals with how people within a given culture handle anxiety. It needs to be stressed that UAI is not the same as risk avoidance risk is focused on something specific whereas UAI deals with the unspecific general. The definition of UAI is â€Å"the extent to which the members of a culture feel threatened by ambiguous or unknown situations† (Hofstede Hofstede, 2005, p. 167). The fundamental issue addressed by this dimension is how a society reacts on the fact that time only runs one way and that the future is unknown: whether it tries to control the future or to let it happen. Like Power Distance, Uncertainty Avoidance has consequences for the way people build their institutions and organizations. Typical of countries with high UAI is a need for written and unwritten rules. The three highest scoring countries in the original study were Greece (112), Portugal (104) and Guatemala (101) whereas the lowest scoring countries were Singapore (8), Jamaica (13) and Denmark (23) (Hofstede Hofstede, 2005). Long-Term Orientation (LTO) versus Short-Term Orientation This fifth dimension was found in a study among students in 23 countries around the world, using a questionnaire designed by Chinese scholars. It can be said to deal with Virtue regardless of Truth. Values associated with Long Term Orientation are thrift and perseverance; values associated with Short Term Orientation are respect for tradition, fulfilling social obligations, and protecting ones face. Both the positively and the negatively rated values of this dimension are found in the teachings of Confucius, the most influential Chinese philosopher who lived around 500 B. C. ; however, the dimension also applies to countries without a Confucian heritage. The dimension was defined by Hofstede as:â€Å" Long-term orientation (LTO) stands for the fostering of virtues oriented toward future rewards in particular, perseverance and thrift. Its opposite pole, short-term orientation, stands for, the fostering of virtues related to the past and present in particular, respect for tradition, preservation of â€Å"face†, and fulfilling social obligations. † Hofstede Hofstede, 2005, p. 210 Cultures that score high on LTO tend to have so called Confucian values and not surprisingly the three highest scoring countries in the Bond-Hofstede study were China (118), Hong Kong (96) and Taiwan (87). The lowest scoring countries were Pakistan (0), Nigeria (16) and the Philippines (19) (Hofstede Hofstede, 2005). The case of Euro Disney Its first of Walt Disneys theme park, Disneyland, opened in Anaheim, California, in 1955. The Anaheim Park was an instantaneous success. The success story repeated itself with the opening of the theme park in Florida in 1970s, and with Tokyo Disneyland in Japan in 1983. Japans success made the corporates believe that they knew everything about opening a theme park in another country and making it a success. So, in 1992, they turned to Paris, the self-proclaimed capital of European high culture and style. Paris was chosen out of 200 locations around the world because of its demographics and the subsidies Walt Disney was offered by the French government. The Greater Paris area  was a high-density population zone (over 10 million) with people who had a relatively high level of disposable income. It also has the ability to attract substantial number of tourists. There was sufficient land available to meet the demand of the park and necessary supply of water and electricity was economical. The French government was very enthusiastic about getting Disney to Paris because they believed that the project would create 30,000 French jobs. They also gave the company more than $1 billion in various incentives. The Walt Disney had tasted nothing but success until 1992. From its very inception, Euro-Disney faced a number of problems. First was the allegation that Euro-Disney was an assault on the French culture. The cause: lack of cultural sensitivity. People looked at it as a symbol of American clichà ©s. The French framers even blocked the entrance with their tractors on the day of its opening. It was evident that the human resource department had done everything possible to ignore the aspects of cultural awareness and had misunderstood the French laws. They overlooked the traditions and habits of the French people when strategizing the park and how it would operate. The ethnocentric recruiting practice was one of their biggest mistakes. If a company follows ethnocentric hiring practices, the employees of a multinational company who are from the home country will be given preference. Following this, Euro-Disney filled all important positions with employees from the home America. The chairman of Euro Disney was an American who was said to have strong ties with France. What they did not realize was the fact that because he had strong ties with France did not mean he thought like the French. Because of this, they went on to implement Euro-Disney without much consideration to local culture. They filed to credit the local employees for their contribution to the initial planning process. Recognizing performance is the basis for building an affinity to the workplace and a sense of belonging. When operating in a culturally different environment, it is important that a company ‘act globally, but think locally. This was Disneys biggest mistake. They refused to acknowledge the fact that Europe and USA were both ‘Western cultures, but starkly different in their cultures. The theme parks in America did not serve any alcohol, but for the French, serving a glass of wine with lunch was a given. While the French culture is feminine in nature, the American is Masculine. Disney assumed that Europeans would not take breakfast and so they downsized the operation, but surprisingly Europeans did want breakfast. More surprising was the fact that did not want the typical French breakfast. They wanted bacon and eggs! Another big problem was the while Disney was successful in hitting the planned 9 million visitors a year mark, the visitors didnt stay for as long as expected. Most stayed for a day or two as opposed to the four to five days that Disney had hoped for. Europeans thought of theme parks as a full day excursion and not as a weekend destination. The company had spent billions of dollars building the luxurious hotels but because people opted for day excursions, the occupancy levels at the hotels were always low. Because of this, Euro-Disneyland had cumulative losses of $2 billion at the end of 1994[1]. Almost everything that Walt Disney had projected for Euro-Disney was the complete opposite of the reality in Europe. A puzzle of errors: miscalculating everything! Here are the factors that led to the downfall of Euro-Disney from the very start. I have discussed these in detail as we move further into the dissertation. Still beset by high costs and low attendances, Euro Disney will find it hard to hit its target of breakeven by the end of September 1996. Costs in the year were reduced by FF 500m by introducing more flexible labour agreements (more part-timers, increased job sharing and the use of more students in the peak season) as well as outsourcing contracts in the hotel operation. But the company admits that the lions share of cost reductions has now been realized. Now it hopes attendances are rising. . . Getting people to spend more once they are at the park might be more difficult. Euro Disney is pinning its hopes on economic recovery in Europe. Itll have to start paying interest, management fees and royalties again in five years time. Management will not say whether itll be able to cope then. 1 â€Å"Euro Disney,† Financial Times Lex column, 30 October 1996(14ED) 1. Miscalculation of drinking habits. Misunderstanding French drinking habits was a serious problem faced by Euro Disney. The management decided to continue with their policy of not serving alcohol in their theme park. Though it worked well in other places but the same did not hold true for Euro Disney. It rather proved to be disastrous because a French meal is incomplete without a wine. Wine is an essential part of the French Culture and is famous all over the world. This miscalculation became a cause of astonishment and consequently the company had to change its policy and serve alcohol. 2. Misunderstanding of breakfast and food norms. Disneys fault of ignoring the cultural differences in food made them commit another blunder. Disney believed that like Americans French would also prefer snacks and hence they downsized their restaurants. This proved to be a wrong decision because French preferred to sit down and eat complete meals rather than carrying away snacks in their hand like Americans. In fact, the data shows that they were trying to serve 2,500 breakfasts in a 350-seat restaurant at some of the hotels. Further, guests wanted bacon and eggs rather than just coffee and croissants (Burgoyne, 1995). This difference between the companys thinking and the actual French culture lead to long lines in front of the restaurants and on top of it when French were denied wine it complicated the matter even further and on the whole French did not have a pleasant â€Å"Disney experience†. 3. Misunderstanding of vacation habits. The Walt Disneys thinking of Americanize European habits put them into another trouble. The company miscalculated the vacation time because the Europeans preferred few longer holidays in comparison with the Americans who took several short breaks. So the companys theory of Americanizing brought loss to them. 4. Miscalculation of per-capita spending. Insufficient market research lead to miscalculation of the per capita spending by the visitors at the park. While the Americans and Japanese who never left the park empty handed, the Europeans did. The European visitors wanted to spend more time on the rides rather than shopping for food and souvenirs which resulted in lower expected revenue. As a matter of Fact spending was about 12% less than predicted. [ ] 5. Miscalculation of transportation preferences. There was a big miscalculation in the transport preferences which was again due to the non- understanding of the differences in the American and the European culture. While availability of boats, trams and trains proved to be beneficial  to carry visitors in America from their hotels to the park but with the Europeans this was not the case. Most of the Europeans preferred to walk . Also, as per the calculation it was assumed that most of the Europeans would travel by their own vehicles and hence a lot of parking space was allotted for the cars. Whereas most of the Europeans came by buses and bicycles and the facilities for the bus drivers to park their buses and the rest came out be inadequate and as a result the company was forced to reduce the space for parking lots and provide more space for the buses and the bicycles. 6. Misunderstanding of French labor laws. 7. Violation of French labor law. 8. Miscalculation of risk factor 9. Incorrect global staffing policies and hr orientations :Ethnocentric and polycentric 2. Misunderstanding French traditions and habits: celebrating Halloween instead of French festivals. 3. Nationalistic sentiments of  French people: Change in name from Euro Disney to Disneyland Paris 4. Staffing and training problems 5. Rigid Disney dress code 6. Operational errors 7. Labour costs 8. Labour disputes 9. communication problems 10. cultural operational issues Power distance  · Incorrect global staffing policies and hr orientations: Ethnocentric and polycentric The French were confused when Disney appointed mostly American-born managers into the front-line supervisory positions at Euro Disneyland many of whom were not fluent in the French language. Individualism  · Rigid Disney dress code  · threatening highly individualistic French cultural traditions Individualism is the cultural dimension that measures to what extent people to look after themselves and their immediate family members only Americas individualism score of 91 is the highest in the world. Frances score of 71 is also high, 65% more than t Disney Corporation Losses EuroDisney Paris Disney Corporation Losses EuroDisney Paris Cultural Euro Disney The word ‘management originated in America and ever since assumptions have been made about the universal acceptability and success of their business practices. There are a number of international ventures which have failed miserably due to Americans not considering the cultural aspects when entering into business in a new country. Euro Disney is a perfect example of the failure of American business processes in another country. The primary aim of this article is to explain how Euro Disney suffered the costs of cultural miscalculations. Geert Hofstedes work on culture has served as the theoretical basis of this article. His dimensions of culture have been used to explain differences in American and French cultures the problems that occurred at Euro Disney. American businesses make assumptions about the transferability of their business, management, marketing, economic and structural models of organizing which frequently fail to take into consideration cultural differences. An example of the consequences of such an approach to intercultural business practice can be found in the Disney Corporations recent European venture, now called Disneyland, Paris. Lack of cultural sensitivity and the negative infiltration strategy used by the Disney Corporation resulted in a great loss of time, money and reputation for which the corporation has only recently begun to compensate. It is the primary thesis of this article that the initial losses experienced by the Disney Corporation may have been prevented if only its representatives had known then what they know now: simply put, that organizations are not distinct, separate entities capable of functioning outside their physical, social and cultural environments. That insight, of course, calls for a different approach to international business, one which begins with the most basic aspect of human organizations, namely effective, meaningful, communicative interactions between people. As international business is becoming critically important in this world of globalization, so is the need to understand cultures, cross cultural psychology and people across nations. There is a lot of focus on cultural studies and plenty of research is done in this area. Yet, there is a lot of scope for further studies due to the gaps in the research. Today there are several models which help understand how people from different nations are expected to act; the one by Geert Hofstede has become the most influential (Hong, Zhang Stump 2007, p. 60) The cultural dimensions by Geert Hofstede have served as the specific theoretical framework for this study. Although there are many criticisms to the Hofsteds model and his dimensions yet there is no other study that compares so many other national cultures in so much detail. Simply this is the best there is. (Mead chapter 2: pg 51) With the advancements in communication and technology, the physical distance between countries is diminishing (Angur et al. , 1994; Jandt, 1995; Samovar and Potter, 1995). This physical distance is not the only thing that needs to be bridged in order to when practicing international commerce. Hofstedes dimensions reflect a nations value system. From further reading into this dissertation have tried to show how American business management tends to assume that they have the best business people that lead to them having the best business practices. While they may work very successfully in their or cultural setting, they do not work across borders. Importance of the study: Scope of the study: Why did you choose this topic? There are many studies that have been conducted in the area of cross cultural psychology, but none that have tried to connect the problems faced at Euro-Disney to Hofstedes dimensions. These dimensions have served as the specific theoretical framework for this study. Purpose, what are we trying to do These dimensions reflect a nations value system. Power distance and Uncertainty Avoidance affects how an organization is structured and how it functions. The two main problems that an organization can face are How to distribute power, and How to avoid uncertainty. Through this research, have tried to show how these two factors were taken for granted at Euro Disney. Furthermore, this research aims at studying the implications of the four dimensions on the working of MNCs and How will it help others and how can they use it for further research My work is a sincere effort to contribute to cultural literature. I hope it proves to be beneficial for further research studies. Overview of the study: Chapter 3 (Case of Euro Disney): This chapter describes all the stages of the research process in carrying out the present study. In particular this chapter gives a clear definition of the research method employed including sampling and data analysis. Chapter 2 (Literature review): This chapter will begin by outlining the existing literature on the concepts of brands, brand image, private brands and consumers perceptions toward private brands. Also in an attempt to meet the main research objective, the other areas (sub-objectives of this research study) such as  consumers attitudes preferences, brand loyalty, brand awareness toward private brands and positioning strategies of private brands have been rigorously discussed, which will provide full support to this research study. Chapter 4 (Discussion): This chapter discusses the results of the research, in particular, presenting statements made by informants with regards to themes that emerged from the transcripts. The chapter ends with a summary taking into account the exploratory nature of the research, and the importance of insight. Chapter 5 (Conclusion Recommendations): This chapter deals the conclusion of the present research study. It will be presented in light of research findings from Chapter 4. By referring to existing literature the discussion will highlight major findings in conjunction to identity development. At the end of the chapter, recommendations for further research will be given. Literature Review As Americans, the word â€Å"Euro† is believed to mean glamorous or exciting. For  Europeans it turned out to be a term they associated with business, currency, and  commerce. Renaming the park â€Å"Disneyland Paris† was a way of identifying it with one of the most romantic and exciting cities in the world (Eisner). Culture 500-700 Layers of culture 200 Cultural studies Cross cultural management 500-600 Importance of hrm in a cross cultural context International Business and importance of CCM Importance of culture in a international context 500 Theoretical background : Hofstedes diemsions of culture 1300 Case 1100 Reasons 1000 Discussion :using hotsedes dimensions explaining differences cross continents and cultures 2000 Conclusion 600-700 limitations of the study, limitations of hofsteds model American business leaders often assume that physical distance is the only gulf that needs to be bridged in international commerce. (473 pg1. last line) As a matter of fact bridging this gap is just one of the steps in international business. It is much more complicated and a number of factors need to be kept in mind. According to Adler (1986:13)in 473 it is the lack of academic interrogations by cultural scholars that has lead to ‘American parochialism Culture Culture is an umbrella word that encompasses a whole set of implicit, widely shared beliefs, traditions, values and expectations that characterize a particular group of people(Consumer behaviour in travel and tourism By Abraham Pizam, Yoel Mansfeld, p393). There are as many definitions of culture as there are people who have tried to define it. While some phrase it in terms of ‘metal programs others define it as the characteristics a person possesses. Hofstede (1994) defines culture as the collective programming of the mind which distinguishes the members of one group or category of people from another (p. 180). While according to Kroeber and Parsons, culture is transmitted and created content and patterns of values, ideas and other symbolically meaningful systems as factor in the shaping of human behaviour and the artifacts produced through behaviour(pdf 473 page 2) According to Schein culture is ‘A pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way you perceive, think, and feel in relation to those problems. Organizational Culture Leadership by Edgar H Schein October 1996. According to Schein Culture exists at three levels, artifacts, exposed values and basic assumptions. Pizam (1993) also believes that there are levels of culture in the society. Firms and organizations are a part of the society/system and thus culture has an impact on them. Pizam argues that organizations are culture-bound, rather than being culture-free (Pizam, 1993: p. 219)-MMp2 Today there is growing importance of culture in cross border interactions. The role of human resources is very crucial as well. Effective human resource decisions and cultural sensitivity form two pillars for the success of an international business venture. The phrase ‘Cross cultural management was first coined by †¦in the year†¦. There are examples of companies who failed due to HRs ignorance and cultural miscalculations. Theoretical background:- Hofstedes Dimensions Cultural dimensions by halls,trompenars, hofstedes, globe study. Although there are many criticisms to the Hofsteds model and his dimensions yet there is no other study that compares so many other national cultures in so much detail . Simply this is the best there is. ( Mead chapter 2: pg 51) As international business is becoming critically important in this world of globalization, so is the need to understand cultures and people across nations. There is a lot of focus on cultural studies and plenty of research is done in this area still there is a lot of scope for further studies due to gaps in research. Today there are several models which help understand how people from different nations are expected to act, the one by Geert Hofstede has become the most influential (Hong, Zhang Stump 2007, p. 60) Hofstedes Dimensions of national culture- Power Distance Index (PDI): Large versus Small power distance The basis for this dimension is the fact that inequality exists at all levels and areas of the society. Inequality exists in areas such as wealth, social status, power and prestige. The word ‘power distance is taken from the work of Mulder (Reference hofstede p71). According to Mulders Power Distance Reduction theory, subordinated try to reduce the gap in power between them and their superiors. On the other hand the superiors try to maintain or increase the power distance. The PDI norm deals with the desirability or undesirability of dependence versus independence in society (Hofstede p. 93). Power distance is described as the degree to which there is unequal distribution of power in a society. This is accepted by the members of a society, organizations and nations which are less or more powerful. Behaviour of members of such institution is affected by the degree of power they posses. A high power distance index is characterized by hierarchical orders, close supervision, autocratic decision making and unequal distribution of power. Everybody has a place in the system which needs no clarification or justification. According to Hofstedes dimensions, Malaysia has the highest score on power distance (104) thus implying that the management would use a top-down information flow and there would be autocratic and paternalistic decision making. In a low PDI society, subordinates with the senior management together make decisions and have strong work ethics. It is characterised by equal distribution of power. Sweden is low on PDI (31)Individualism versus Collectivism (IDV) It deals with how members of a society view themselves compared to the rest of the society and is measured from completely collective (0) to completely individualistic (100). Individualism stands for a preference for a loosely knit social framework in society wherein individuals are supposed to take care of themselves and their immediate families only. Collectivism, on the other hand, stands for a preference for a tightly knit social framework in which individuals can expect their relatives, clan, or other in-group to look after them in exchange for unquestioning loyalty (it will be clear that the word collectivism is not used here to describe any particular political system). Hofstedes own definition is:Individualism pertains to societies in which the ties between the individuals are loose: everyone is expected to look after himself or herself and his or her immediate family. Collectivism as its opposite pertains to societies in which people from birth onward are integrated into strong, cohesive in-groups, which throughout peoples lifetimes continue to protect them in exchange for unquestioning loyalty. † Hofstede Hofstede, 2005, p. 76 The fundamental issue addressed by this dimension is the degree of interdependence a society maintains among individuals: an extremely fundamental issue, regarding all societies in the world. It relates to peoples self-concept: T or we Thus, typical traits of countries scoring high on individualism is a frequent use of the word I (in comparison to emitting it, like in Spanish), tendency to live in small households and the expectation on people to have personal opinions on most matters. The three highest scoring countries in the original study were USA (91), Australia (90) and Great Britain (89) whereas the lowest scoring countries were Guatemala (6), Ecuador (8) and Panama (11) (Hofstede Hofstede, 2005, pp. 78-79). Masculinity (MAS) versus Femininity Masculinity stands for a preference in society for achievement, heroism,assertiveness, and material success. Its opposite, Femininity, stands for a preference for relationships, modesty, caring for the weak, and the quality of life. Hofstedes definition goes as follows; â€Å"A society is called masculine when emotional gender roles are clearly distinct: men are supposed to be assertive, tough, and focused on material success, whereas women are supposed to be more modest, tender, and concerned with the quality of life. A society is called feminine when emotional gender roles overlap; both men and women are supposed to be modest, tender, and concerned with the quality of life. †Hofstede Hofstede, 2005, p. 120 Masculinity versus Femininity (MAS) is somewhat unluckily named, since the name tends to give people associations with highly political matters although the dimension doesnt deal with those. A better name might have been Gender role stability, since this is what the dimension actually deals with. This fundamental issue addressed by this dimension is the way in which a society allocates social (as opposed to biological) roles to the sexes. Some societies strive for maximum social differentiation between the sexes. The norm is then that men are given the more outgoing, assertive roles and women the caring, nurturing roles. As in all societies most institutions are populated by men. Such maximum-social-differentiation societies will permeate their institutions with an assertive mentality. Such societies become performance societies evident even from the values of their women. these societies are referred to as masculine. (In the English language, male and female are used for the biological distinctions between the sexes; masculine and feminine for the social distinction. A man can be feminine, but he cannot be female. ) Other societies strive for minimal social differentiation between the sexes. This means that some women can take assertive roles if they want to but especially that some men can take relationship-oriented, modest, caring roles if they want to. Even in these societies, most institutions are populated by men (maybe slightly less than in masculine societies). The minimum-social-differentiation societies in comparison with their opposite, the maximum-social-differentiation societies, will permeate their institutions with a caring, quality-of-life orientated mentality. Such societies become welfare societies in which caring for all members, even the weakest, is an important goat for men as well as women. such societies are referred to as feminine. Masculine and feminine are relative qualifications: they express the relative frequency of values which in principle are present in both types of societies. The fact that even modern societies can be differentiated on the basis of the way they allocate their social sex role is not surprising in the light of anthropological research on non-literate, traditional societies in which the social sex role allocation is always one of the essential variables. Like the Individualism-Collectivism dimension, the Masculinity-Femininity dimension relates to peoples self-concept: who am l and what is my task in life? MAS is the only dimension where there are systematic differences between the biological genders in how they answer. The difference is correlated with two factors; age (older people tend to score more on the feminine side) and how masculine the country is overall (in feminine cultures both genders tend to score equally, whereas men score much higher than women in masculine cultures) (Hofstede Hofstede, 2005). Masculinity is represented by the high end of the scale. The three highest scoring countries in the original study were Japan (95), Austria (79) and Venezuela (73) whereas the lowest scoring countries were Sweden (5), Norway (8) and the Netherlands (14). (Hofstede Hofstede, 2005, pp. 120-121). Uncertainty Avoidance Index (UAI) Uncertainty Avoidance is the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity. This feeling leads them to beliefs promising certainty and to maintaining institutions protecting conformity. Strong Uncertainty Avoidance societies maintain rigid codes of belief and behaviour and are intolerant towards deviant persons and ideas. They try to minimize the possibility of unstructured situations (situations that are novel, unknown, surprising, and different from usual) by strict laws and rules, safety and security measures, and on the philosophical and religious level by a belief in absolute Truth; there can only be one Truth and we have it. People in uncertainty avoiding countries are also more emotional, and motivated by inner nervous energy. Weak Uncertainty Avoidance societies maintain a more relaxed atmosphere in which practice counts more than principles and deviance is more easily tolerated. They are more tolerant of opinions different from what they are used to; they try to have as few rules as possible, and on the philosophical and religious level they are relativist and allow many currents to flow side by side. People within these cultures are more phlegmatic and contemplative, and not expected by their environment to express emotions The UAI deals with how people within a given culture handle anxiety. It needs to be stressed that UAI is not the same as risk avoidance risk is focused on something specific whereas UAI deals with the unspecific general. The definition of UAI is â€Å"the extent to which the members of a culture feel threatened by ambiguous or unknown situations† (Hofstede Hofstede, 2005, p. 167). The fundamental issue addressed by this dimension is how a society reacts on the fact that time only runs one way and that the future is unknown: whether it tries to control the future or to let it happen. Like Power Distance, Uncertainty Avoidance has consequences for the way people build their institutions and organizations. Typical of countries with high UAI is a need for written and unwritten rules. The three highest scoring countries in the original study were Greece (112), Portugal (104) and Guatemala (101) whereas the lowest scoring countries were Singapore (8), Jamaica (13) and Denmark (23) (Hofstede Hofstede, 2005). Long-Term Orientation (LTO) versus Short-Term Orientation This fifth dimension was found in a study among students in 23 countries around the world, using a questionnaire designed by Chinese scholars. It can be said to deal with Virtue regardless of Truth. Values associated with Long Term Orientation are thrift and perseverance; values associated with Short Term Orientation are respect for tradition, fulfilling social obligations, and protecting ones face. Both the positively and the negatively rated values of this dimension are found in the teachings of Confucius, the most influential Chinese philosopher who lived around 500 B. C. ; however, the dimension also applies to countries without a Confucian heritage. The dimension was defined by Hofstede as:â€Å" Long-term orientation (LTO) stands for the fostering of virtues oriented toward future rewards in particular, perseverance and thrift. Its opposite pole, short-term orientation, stands for, the fostering of virtues related to the past and present in particular, respect for tradition, preservation of â€Å"face†, and fulfilling social obligations. † Hofstede Hofstede, 2005, p. 210 Cultures that score high on LTO tend to have so called Confucian values and not surprisingly the three highest scoring countries in the Bond-Hofstede study were China (118), Hong Kong (96) and Taiwan (87). The lowest scoring countries were Pakistan (0), Nigeria (16) and the Philippines (19) (Hofstede Hofstede, 2005). The case of Euro Disney Its first of Walt Disneys theme park, Disneyland, opened in Anaheim, California, in 1955. The Anaheim Park was an instantaneous success. The success story repeated itself with the opening of the theme park in Florida in 1970s, and with Tokyo Disneyland in Japan in 1983. Japans success made the corporates believe that they knew everything about opening a theme park in another country and making it a success. So, in 1992, they turned to Paris, the self-proclaimed capital of European high culture and style. Paris was chosen out of 200 locations around the world because of its demographics and the subsidies Walt Disney was offered by the French government. The Greater Paris area  was a high-density population zone (over 10 million) with people who had a relatively high level of disposable income. It also has the ability to attract substantial number of tourists. There was sufficient land available to meet the demand of the park and necessary supply of water and electricity was economical. The French government was very enthusiastic about getting Disney to Paris because they believed that the project would create 30,000 French jobs. They also gave the company more than $1 billion in various incentives. The Walt Disney had tasted nothing but success until 1992. From its very inception, Euro-Disney faced a number of problems. First was the allegation that Euro-Disney was an assault on the French culture. The cause: lack of cultural sensitivity. People looked at it as a symbol of American clichà ©s. The French framers even blocked the entrance with their tractors on the day of its opening. It was evident that the human resource department had done everything possible to ignore the aspects of cultural awareness and had misunderstood the French laws. They overlooked the traditions and habits of the French people when strategizing the park and how it would operate. The ethnocentric recruiting practice was one of their biggest mistakes. If a company follows ethnocentric hiring practices, the employees of a multinational company who are from the home country will be given preference. Following this, Euro-Disney filled all important positions with employees from the home America. The chairman of Euro Disney was an American who was said to have strong ties with France. What they did not realize was the fact that because he had strong ties with France did not mean he thought like the French. Because of this, they went on to implement Euro-Disney without much consideration to local culture. They filed to credit the local employees for their contribution to the initial planning process. Recognizing performance is the basis for building an affinity to the workplace and a sense of belonging. When operating in a culturally different environment, it is important that a company ‘act globally, but think locally. This was Disneys biggest mistake. They refused to acknowledge the fact that Europe and USA were both ‘Western cultures, but starkly different in their cultures. The theme parks in America did not serve any alcohol, but for the French, serving a glass of wine with lunch was a given. While the French culture is feminine in nature, the American is Masculine. Disney assumed that Europeans would not take breakfast and so they downsized the operation, but surprisingly Europeans did want breakfast. More surprising was the fact that did not want the typical French breakfast. They wanted bacon and eggs! Another big problem was the while Disney was successful in hitting the planned 9 million visitors a year mark, the visitors didnt stay for as long as expected. Most stayed for a day or two as opposed to the four to five days that Disney had hoped for. Europeans thought of theme parks as a full day excursion and not as a weekend destination. The company had spent billions of dollars building the luxurious hotels but because people opted for day excursions, the occupancy levels at the hotels were always low. Because of this, Euro-Disneyland had cumulative losses of $2 billion at the end of 1994[1]. Almost everything that Walt Disney had projected for Euro-Disney was the complete opposite of the reality in Europe. A puzzle of errors: miscalculating everything! Here are the factors that led to the downfall of Euro-Disney from the very start. I have discussed these in detail as we move further into the dissertation. Still beset by high costs and low attendances, Euro Disney will find it hard to hit its target of breakeven by the end of September 1996. Costs in the year were reduced by FF 500m by introducing more flexible labour agreements (more part-timers, increased job sharing and the use of more students in the peak season) as well as outsourcing contracts in the hotel operation. But the company admits that the lions share of cost reductions has now been realized. Now it hopes attendances are rising. . . Getting people to spend more once they are at the park might be more difficult. Euro Disney is pinning its hopes on economic recovery in Europe. Itll have to start paying interest, management fees and royalties again in five years time. Management will not say whether itll be able to cope then. 1 â€Å"Euro Disney,† Financial Times Lex column, 30 October 1996(14ED) 1. Miscalculation of drinking habits. Misunderstanding French drinking habits was a serious problem faced by Euro Disney. The management decided to continue with their policy of not serving alcohol in their theme park. Though it worked well in other places but the same did not hold true for Euro Disney. It rather proved to be disastrous because a French meal is incomplete without a wine. Wine is an essential part of the French Culture and is famous all over the world. This miscalculation became a cause of astonishment and consequently the company had to change its policy and serve alcohol. 2. Misunderstanding of breakfast and food norms. Disneys fault of ignoring the cultural differences in food made them commit another blunder. Disney believed that like Americans French would also prefer snacks and hence they downsized their restaurants. This proved to be a wrong decision because French preferred to sit down and eat complete meals rather than carrying away snacks in their hand like Americans. In fact, the data shows that they were trying to serve 2,500 breakfasts in a 350-seat restaurant at some of the hotels. Further, guests wanted bacon and eggs rather than just coffee and croissants (Burgoyne, 1995). This difference between the companys thinking and the actual French culture lead to long lines in front of the restaurants and on top of it when French were denied wine it complicated the matter even further and on the whole French did not have a pleasant â€Å"Disney experience†. 3. Misunderstanding of vacation habits. The Walt Disneys thinking of Americanize European habits put them into another trouble. The company miscalculated the vacation time because the Europeans preferred few longer holidays in comparison with the Americans who took several short breaks. So the companys theory of Americanizing brought loss to them. 4. Miscalculation of per-capita spending. Insufficient market research lead to miscalculation of the per capita spending by the visitors at the park. While the Americans and Japanese who never left the park empty handed, the Europeans did. The European visitors wanted to spend more time on the rides rather than shopping for food and souvenirs which resulted in lower expected revenue. As a matter of Fact spending was about 12% less than predicted. [ ] 5. Miscalculation of transportation preferences. There was a big miscalculation in the transport preferences which was again due to the non- understanding of the differences in the American and the European culture. While availability of boats, trams and trains proved to be beneficial  to carry visitors in America from their hotels to the park but with the Europeans this was not the case. Most of the Europeans preferred to walk . Also, as per the calculation it was assumed that most of the Europeans would travel by their own vehicles and hence a lot of parking space was allotted for the cars. Whereas most of the Europeans came by buses and bicycles and the facilities for the bus drivers to park their buses and the rest came out be inadequate and as a result the company was forced to reduce the space for parking lots and provide more space for the buses and the bicycles. 6. Misunderstanding of French labor laws. 7. Violation of French labor law. 8. Miscalculation of risk factor 9. Incorrect global staffing policies and hr orientations :Ethnocentric and polycentric 2. Misunderstanding French traditions and habits: celebrating Halloween instead of French festivals. 3. Nationalistic sentiments of  French people: Change in name from Euro Disney to Disneyland Paris 4. Staffing and training problems 5. Rigid Disney dress code 6. Operational errors 7. Labour costs 8. Labour disputes 9. communication problems 10. cultural operational issues Power distance  · Incorrect global staffing policies and hr orientations: Ethnocentric and polycentric The French were confused when Disney appointed mostly American-born managers into the front-line supervisory positions at Euro Disneyland many of whom were not fluent in the French language. Individualism  · Rigid Disney dress code  · threatening highly individualistic French cultural traditions Individualism is the cultural dimension that measures to what extent people to look after themselves and their immediate family members only Americas individualism score of 91 is the highest in the world. Frances score of 71 is also high, 65% more than t