Conclusion and Recommendation for report evaluate 3 e-business website Assignment

expiration and Recommendation for report evaluate 3 e-business website - Assignment ExampleThough, they might not be instinctive to make a purchase but they may have friends that find the products being sold in that respect interesting and hence, act as potential customers. So, a person that clicks Recommend to Friends button indirectly becomes a sales person for the website. Unfortunately, Baskinrobins.com, maggiemoose.com and benjerry.com did not think of using any such(prenominal) option. This websites however, can greatly acquire from this entity not just in terms of generating online traffic, but also in increasing sales and profitability. in that respect are some other factors on which these websites need to focus upon, following are few of them. air division The segmentation of baskinrobbins.com is well managed, giving ease to clients understandability. It can be seen that the website categorizes the demand of cakes in three categories based on special day, membership and geography. In comparison to baskinrobbin.com, the two sites, maggiemoos.com and banjerry.com lack such effective segmentation. There is a dire need of segmentation in these two websites based on the customers purchase behavior across several product categories. It has been seen that benefits sought can also make office of more analytical information rather than plain descriptive demographic profiling (Bhatnagar & Ghose, 2002). Customers reviews On the panoptic canvas of e-commerce, where sellers and buyer do not really interact in tangible manner, there ceaselessly comes a problem of closing making. A person may not be sure of its dependability and may hesitate in placing the order. However, this dilemma will automatically be resolved if the person is recommended of the website by some other customer who has calld the product before. In e-commerce websites, customers review acts as word of mouth. If a website lacks customers review, one can lose several doubtful but potent ial customers. Same is the case with baskinrobbin.com, maggiemoos.com and benjerry.com. A scrap book or comment on several new or famous cakes should be provided to give an insight of products and services to eliminate doubts and boost up customers confidence. Online security When it comes to online shopping, the only threat that hinders decision of customer is financial security. In case of baskinrobbin.com, it has not only provided personal information security, but also financial security. When a customer enters his/her credit card number or bank account it is encrypted by sophisticated software program (secured socket layer technology or SSL), so any potential galley slave cannot access it. On the other hand, Maggiemoos.com and benjerry.com lack security measurements. Recent security glitch has been disclosed virtually benjerry.com where an invoice of a lady was shown by simple Google search. Though, it only showed personal information and address, but fraudster could use this data as a starting point of their fraud scheme. Security should be provided to the fullest to retain potential customers (Woffenden, 2010). Content It is commonly said that content is king. It is what search marketers have been harping for years, because a site rich in content is definitely more useful than a site with poor/copied content. Creating rich content provides regard as to readers, who may be willing to pass this nugget of knowledge to others through links on their blogs, forwarded e-mails or obviously word of mouth. In maggiemoos.com, benjerry.com and